FAQ
Common questions
Welcome to the FAQ page of Secret Link Marketing, your digital marketing partner for home services contractors and skilled professionals working with homeowners. Here, we answer your most common questions about our services and how we can help you enhance your online presence and attract more clients. Discover how our tailored digital marketing solutions can drive your business success
FAQ
Frequently Asked Questions
How can you help me increase customer activity?
With our Customer Activity Roadmap (CAR). In Level 1 we establish credibility by creating a strong Marketing Foundation. Level 2 allows you to be found by those searching for your service, the Active Searchers. We tap into & activate customers who need your services but are not actively looking for them in Level 3.
Why do we need a Digital Marketing Strategy?
Your digital marketing strategy is the roadmap to online success for contractors. It enhances brand visibility, engages target audiences, and drives conversions, ensuring a strong online presence and business growth. You can learn more about Digital Marketing Strategies HERE.
What is Local SEO and why is it important as a contractor?
Local SEO focuses on optimizing your online presence to attract local homeowners searching for your services. Local SEO is crucial for contractors and skilled professionals looking to reach their local audience effectively. More on this topic HERE.
How can I optimize my Google My Business listing for better local visibility?
You can optimize your Google Business Profile listing by ensuring accurate business information, adding high-quality photos, obtaining positive customer reviews, responding to reviews promptly, and regularly updating posts and offers. More answers about this HERE.
What role do online reviews play in Local SEO?
Online reviews are crucial for Local SEO as they influence search rankings and customer trust. Positive reviews can improve your visibility, while responding to reviews shows engagement and care for customer feedback. You can find out more about Reviews HERE.
How Will SEO Improve My Business
SEO involves optimizing your website to enhance its structure and appeal to search engines, leading to higher rankings. With 75 to 90% of users selecting from the first page of search results, achieving a top position significantly increases your website’s visibility. This heightened visibility brings more visitors to your site, providing greater opportunities to convert them into leads and ultimately grow your contracting business.
How Long Does It Take to See Results from SEO?
Typical Timeline: SEO results usually start to become noticeable within 3 to 6 months. However, the timeline can vary based on the competitiveness of your industry and the current state of your website. SEO is a long-term strategy that builds momentum over time providing consistent results.
What if I have no idea where to start?
Don’t worry! Secret Link Marketing offers a consultation to assess your needs and create a tailored digital marketing strategy for your contractor business. Your customers call you because you’re the pro. You call us because we’re the pro at Marketing for Contractors.
How can we help you get more reviews?
We can grow your review count through various methods: placing a button on your website, strategic email drip sequences, review requests in your email signature, printed flyers with QR codes, and a unique review domain. Learn more HERE.
I’ve been advertising online, will I be starting all over?
Not at all! Secret Link Marketing can analyze your current online advertising efforts and optimize them as part of your new digital marketing strategy. We build on your existing foundation for continued success. Check out our Customer Activity Roadmap (CAR) strategy to see how we’ll meet you where you are now over HERE on our Services Page.
What factors influence local search rankings?
Local search rankings are influenced by various factors, including Google My Business optimization, local citations, online reviews, website quality and relevance, local backlinks, and consistency of NAP (Name, Address, Phone Number) information.
How Often Should I Update My Website?
You should update your website regularly to keep it engaging and relevant. Aim to add new content, like blog posts and recent reviews. Update your services and products as needed, and review your SEO strategies every few months. Perform technical maintenance, including software and security updates, monthly. Refresh the design and functionality every 1-2 years to stay current with trends and improve user experience. More answers can be found HERE.
How Fast Can You See Results from PPC (Google Ads)?
You can start seeing results from PPC campaigns almost immediately. Once your ads are live, they can appear in search results and drive traffic to your site within hours. Over the following weeks, we refine them to achieve the best possible outcomes. Get more PPC answers HERE.
What Makes A Good Online Reputation?
Building a strong online reputation entails maintaining a high star rating by continuously accumulating 5-star reviews to keep them current, responding quickly to positive and negative reviews, and fostering positive sentiment.